Goodbye 2020 and Happy New Year!
We wanted to take a brief moment to wish you all a happy New Year — and thank you for all of your support during this very trying 2020. It’s been a bear of a year for most, but for small businesses like ours, it came with some other challenges we could never imagine.
So many of you continued to support us during the shutdown and if not for this, we could not have survived. And once open, you continued to put your trust and belief in us with your health and safety. The gravity of this does not weigh lightly and we appreciate every bit of encouragement or thanks you gave as we tried our best. While we have lost a lot of members in the last nine months, we know we are about to turn a very exciting corner and this place will be stronger and better than ever (an epic belated Anniversary Bash is already in the works!)
We are doing all we can to responsibly add value to your time here with things like barbell club, kids classes, youth conditioning, and more. One piece of news we wanted to share is that we are partnering with a local massage therapist, James Barbosa (please introduce yourself and say hi when you see him!), and he’ll be utilizing space at the Cove for his practice. He was recently displaced when the gym he was working at closed, and we are thrilled he can find a home here (in the kids room for the time being). This does NOT mean we are shifting away from our family-focused mentality at all, but until we can ensure a safe and effective solution for the kids’ room, he will be utilizing this under-utilized space.
We and the coaches, care more for your well-being than you could ever imagine. And that goes far beyond the physical nature of what we do in being labeled as ‘a gym’. During these crazy times, providing you with your “cove”… that respite from the outside world for just that one hour a day… is our driving force.
This place has always been grounded in community, connection. caring and empathy — and 2020 brought this into focus in ways we couldn’t imagine. This has been one of the brightest spots for us in an otherwise dark year. We’ve always said there was #noplacelikecove, but now we hope you all FEEL it as much as we do.
Happy and healthy 2021!